From a Little Embarrassment to a Lot of Angels

Today, Victoria’s Secret is a world-renowned premium lingerie brand that calls to mind the many supermodels, or Angels, who grace magazines and billboards in the company’s products.

But its origin is a little more down to earth.

The first Victoria’s Secret opened in Palo Alto, CA in 1977. Roy Raymond, the founder, was inspired to establish his own lingerie business after feeling embarrassed when he tried to purchase similar products for his wife at a department store. That one store has become over one thousand locations worldwide.

In 1996, Victoria’s Secret launched what would become the most-watched fashion event in the world: The Victoria’s Secret Fashion Show. The show combined Victoria’s Secret Angels modeling the latest lingerie and women's wear from the company with premiere musical acts like the Spice Girls and Black Eyed Peas. In 1999 the Victoria’s Secret Fashion Show would become a trailblazer in digital entertainment when it was broadcast live on the internet. The live stream was so popular it attracted over 2 million viewers that overwhelmed the servers and crashed the simulcast (technology would eventually catch up to demand).

                                                                                               Throughout the years one photographer has become synonymous with the Victoria’s Secret Fashion Show, and that’s Russell James. Russell’s book Angels, released in 2014, was the first to chronicle his many years capturing the spectacle. Now Russell will release his second book that looks behind the scenes at what it takes to produce a fashion event unlike any other. From the models, to the makeup artists, to wardrobe coordinators, Backstage Secrets will introduce readers to the insider’s perspective that only Russell James can provide. Through his unmatched eye, you’ll be able to see a side of the Victoria’s Secret Fashion Show you can’t find anywhere else.